We had a notion here at TRC that by the middle of March most New Year’s Resolutions would have been tossed by the wayside, either in favor of giving up something meaningful for Lent, or the simple acknowledgement that this just isn’t the year to lose 25 pounds. Would folks who made a resolution at the beginning of the year still be keeping that resolution 3 months later?
We kicked around a few hypotheses, and then went about testing them using our online panel of consumers:
- Younger consumers would be more likely to make resolutions than older ones (we figured they hadn’t become jaded by their resolutions not working out over time)
- People would be more focused on issues relating to their health (losing weight, exercising more) than other types of resolutions.
- Most folks who made a resolution would have dropped it by the 3-month mark
So how did our predictions fare?