Well, another conference is over, perhaps our best ever. A great roster of speakers, a room full of engaged attendees and a great location was a terrific formula for a memorable conference. Some highlights from the various sessions:
Lenny Murphy, Editor-in-Chief of the Greenbook blog opened with a wide sweep discussing the waves of changes rocking the market research world. Pulling from the GRIT survey, his discussion with emerging and established players, as well as his itinerant investigation, he was able to convincingly make the case that change in the MR industry is happening. Now. He talked about emerging technologies such as mobile, social media and text analytics and how academic expertise was a key to unlocking a future of new ideas. It was a perfect set-up for the group of academic presentations that were to follow.