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Consumer Insights. Market Innovation.


We're responsive to our clients' needs so they can be responsive to the market.

TRC handles many types of research studies, but our goal is always the same: help our clients solve their business problems. Here are some examples of how TRC has made a difference through innovative approaches and effective research.

Making the Most of a Hospital's Prestigious Brand

Hospital Brand Equity Market Research

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Cutting Dissatisfied Customers in Half

zurich insurance



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Identifying Critical Service Gaps across Countries

SoftwareSolution Segmentation

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Choice Techniques & Customer Satisfaction for Better Margins

customer satisfaction case study lipsticks

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Image and Positioning in Health Insurance Market

health insurance case study

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Identifying and maximizing pharmaceutical sales potential

pharmadrug sales potential

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Targeted Messaging via Segmentation for Retirement Planning

83471505 retirement planning

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Idea Audit™ in Action - the EVO Oil Sprayer

Evo Oil Spray

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Fueling Covidien's Global New Development Efforts


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Conducting a comprehensive brand image review

Hotel MarketResearch CaseStudy

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Winners vs. Losers, Bracket™ vs. Max-Diff

Best TV show message testing

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Determining Options that Generate the Most Memberships

join today

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Designing a Credit Card for High-end Travelers         

Designing credit card

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Optimizing Handset Options, Now and in the Future


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Tailored Products for Moderately Affluent, Uninsured Consumers

Health wealth istockphoto

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The Best Combination of Medicare Supplement Plans and Benefits

Medicare istockphoto

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Monitoring Touchpoints to Help Maintain a Great Customer Experience

Utility caseStudy

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Tying Radisson's Satisfaction Data to Positive Financial Outcomes

radisson logo

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Weighing Demand Opportunities in the Pharmaceutical Market

Pharma Market Research Case Study

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Competitive Account Options for Consumer Segments

Finance Market Reseach Case Study

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