Welcome visitor you can log in or create an account


Consumer Insights. Market Innovation.


Pricing a "Freemium" Product

pricing techniques market research

Business Challenge

Many new services launch with a "freemium" model - attract users to a free but limited version, and then encourage them to adopt paid tiers of service as their needs expand and the product's benefits become more obvious. A client of ours - a developer of business collaboration software - wanted to know the sweet spot for charging, and to understand which expanded features and functions it should offer to encourage upgrades, from free to paid, and then from paid to "paying even more."

Our Approach and Successful Results Implementation

Through a discrete-choice method and a thoughtfully co-designed set of benefits and prices we provided them with the fuel they needed to develop just such pricing plans.

pricing freemium case study market research

Want to know more?

Give us a few details so we can discuss possible solutions.

Please provide your Name.
Please provide a valid Email.
Please provide your Phone.
Please provide your Comments.
Invalid Input
Our Phone Number is 1-800-275-2827
 Find TRC on facebook  Follow us on twitter  Find TRC on LinkedIn

Our Clients