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    Ready for a market research partnership to go beyond your expectations? Meet TRC Insights

    Whether it’s new product research, pricing research, concept or messaging strategies, we’ll approach your challenge as a unique challenge. By applying innovative research techniques and custom solutions, we can help you make the right decisions for your business.

    Why TRC Insights?

    Modern Thinkers

    We're not only up-to-date on the latest research developments, we're implementing them.

    Innovative methodologies unlock opportunities

    At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our new and different ways of thinking.

    We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.

    Valued Relationships

    We hold long-term relationships with clients, both global and local, as well as academic partnerships.

    We tap into academia—the epicenter for innovation

    The latest developments in market research are conceived, designed, and studied at universities all over the country. That is why we partner with the most respected thought leaders in the fields of marketing sciences and behavioral economics. Together, we explore ways to integrate new innovative methodologies into real-world business problems.

    TRC Insights by the Numbers

    100s of Conjoints

    TRC has produced 100s of conjoint analyses (just in the past 10 years)

    35+ Years in Business

    And growing. Over half of our clients have been with us for over 10 years

    8 Advanced Analytic Experts

    All statistical analyses performed in-house

    7x Winner in Innovation

    Once again on Greenbook’s list for Most Innovative Market Research Firms

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    30+ Conferences

    Educating the industry in collaboration with and without our academic partners

    10+ years

    The last 4 years have been HITRUST Certified

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    Innovation Corner

    Our most recent development

    Like you, we’re working differently these days. COVID-19 precautions have not only changed how we normally conduct research, but also how efficiently we can do it.

    We believe rethinking and innovation are good for business, and that has led to our newest product development: Two-Dimensional Max-Diff (2DMD)

    What makes 2DMD a time-saving and cost-effective option when you’re trying to obtain evaluation data about your product or service?

    Learn more about 2DMD and how we use it

    Third Party Verified Clients' Recommendations

    Greenbook

    Greenbook.org, the market research industry directory, reached out to our clients and verified their reviews of TRC.