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Consumer Insights. Market Innovation.


TRC's Conference "Frontiers of Research"

May 3rd, 2011 (from 9:30 til 3:30) at the Yale Club of NYC

Guest Speakers' Biographies

angelika_dimoka Angelika Dimoka, Ph.D.

Assistant Professor, Marketing and Supply Chain Management, Temple Uninversity

Dr. Angelika Dimoka has been appointed as an Assistant Professor of Marketing with a secondary appointment in Management Information Systems and the College of Engineering. Dr. Dimoka received her PhD in Biomedical Engineering from the Viterbi School of Engineering, University of Southern California. Her research interests lie on decision neuroscience, and functional neuroimaging in marketing and MIS (neuromarketing and neuroIS), quantitative analysis of decision-making in online marketplaces, and modeling of information pathways in the brain. Dr. Dimoka's research has appeared in MIS Quarterly, Information Systems Research, NeuroImage, Journal of Neuroscience Methods, Annals of Biomedical Engineering, and the the IEE Transactions on Biomedical Engineering. Dr. Dimoka has been a referee for many conferences and journals. Dr. Angelika Dimoka is the director of the Center for Neural Decision Making.

elea mcdonnell feit Elea McDonnell Feit, Ph.D.

Lecturer in Marketing, Research Director, Wharton Customer Analytics Initiative

Elea McDonnel Feit has spent most of her career developing quantitative methods that bridge the gap between theory and practice. She worked for more than 7 years as a research scientist at General Motors before entering the doctoral program in Marketing at the University of Michigan Ross School of Business. After completing her PhD, she was Vice President and Methodologist at The Modellers, where she led efforts to develop and commercialize new analytical market research methods and coordinated the company's Academic Advisory Board. In her role as Research Director of the Wharton Customer Analytics Initiative, she leads academic-industry research projects.

Elea's own research focuses on the intersection between consumer preferences and product design. Her methodological expertise includes Bayesian hierarchical models, Bayesian design of experiments, choice modeling, data fusion and discrete optimization heuristics. Her work has been published in Management Science and Marketing Letters. As a teacher, Elea enjoys making quantitative methods accessible to a broad audience and has recently co-taught tutorials at the Sawtooth Software Conference, the AMA ART forum and the Procter and Gamble Global Consumer Modeling conference and was honored with the Dykstra Fellowship for teaching excellence at The University of Michigan.

Elea earned her PhD in Marketing at the University of Michigan Ross School of Business. She holds a MS in Industrial Engineering from Lehigh University and a BA in Mathematics from the University of Pennsylvania.

vicki_morwitz Vicki G. Morwitz, Ph.D.

Research Professor of Marketing, New York University, Leonard N. Stern School of Business

Professor Morwitz has been at NYU Stern for more than 16 years. Her primary research areas include consumer behavior, marketing research, political marketing, pricing and sales promotions, and research methods. Professor Morwitz has been published in many journals including Journal of Consumer Reesearch, Journal of Marketing Research, Journal of Consumer Psychology, Management Science, Harvard Business Review, American Journal of Public Health, Marketing Letters and International Journal of Forecasting.

In addition to her work at NYU Stern, Professor Morwitz has taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University, and her Master of Arts and Doctor of Philosophy from the Universtiy of Pennsylvania.




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