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Consumer Insights. Market Innovation.


Conjoint n cocktails-June-2018Conjoint & Cocktails Event: How to Get More Out of Conjoint Studies

On Wednesday June 6th, 2018 in Minneapolis, TRC hosted an educational market research talk followed by drinks and hors d'oeuvres in the venue of Tavern on France. Our Chief Research Officer and an expert in conjoint studies, Rajan Sambandam, shared the latest developments in the area of conjoint research and how it can be used more effectively. The work comes from Rajan's collaboration with his academic colleagues. 

Quirks speaker

jennifer-van-de-meulebroecke-at-Quirks-Event2017 Quirk's Event - Deloitte Case Study: Customer Journey - Distilling Priorities in a Complex Environment

On Wednesday March 22nd, Jennifer Van de Meulebroecke along with our client from Deloitte presented a case study about identifying what's most important to the consumer experience at the 2017 annual Quirk's Event conference. 

Conference Location: Quirk's Event in Brooklyn - Marriott - 333 Adams Street, New York, NY 1120


iiexhealth2016logo colorJenniferVanDeMeulebroecke at IIEX ConferenceJennifer Van de Meulebroecke co-presented a case study with our client from Boston Children's Hospital (BCH) at Insight Innovation eXchange Health in Philly on Tuesday, April 5th. The event featured TED-style presentations and panels on innovations in the disruptive healthcare technology, and how others are successfully leveraging emerging research methods. Jen and Sree explained how BCH and TRC partnered to understand how BCH's stellar reputation translates to routine care, and how their research guided strategy to successfully acquire more of the routine care market.

TRCmarket research conferenceinside box bookTRC on the Road series presented a very engaging session about an effective and counter-intuitive approach to product design and the innovation process. The guest was Jacob Goldenberg, a visiting professor at Columbia University, a marketing professor at the Interdisciplinary Center in Herzliya, Israel, and co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results.

The event occured on Tuesday, April 12th, 2016 from 3:00 - 6:00pm in the Yale Club of New York City, 50 Vanderbilt Ave, New York, NY.

Jacob started his academic work in engineering and physics before moving into the study of creativity. Through his research he's learned that creativity doesn't necessarily need to wait for inspiration, nor depend upon tools like brainstorming. It can be systematically developed through a few simple steps. It's an approach that has been applied across a wide variety of situations and with very positive results.

His book explains his work and his methods in a very simple way and provides practical steps you can use to take the mystery out of innovation and produce useful results.

quirks-speaker-badge-lrgJennifer co-presented a case study with our client - Boston Children's Hospital (BCH) - about using conjoint to measure and maximize hospital brand value. They discussed how TRC and BCH partnered not only to identify the impact of customer service and cost on BCH"s brand, but to determine how these important drivers change across different types of medical services, and with regard to the severity of each patient's condition.

The conference took place in Brooklyn, NY on February 23rd and 24th.

"TRC on the Road" event presented a lecture on unique Behavioral Economics research that sheds light on consumers' decision-making. The lecture was followed by drinks and hors d'oeuvres.

Market Research Event BostonWho: Shane Frederick, leading academic and long-time research partner of Nobel Prize winner and the godfather of Behavioral Economics Daniel Kahneman.

When: Wednesday, September 30th, 2015 from 3 - 6pm (EST)

Where: Boston's Museum of Science | 1 Science Park, Boston, MA | D'Arbeloff Suite

TRC hosted an event that connected practitioners and academics - an afternoon in Boston with Yale School of Management professor, Shane Frederick. Shane is a leader in the current field of Behavioral Economics research, whose work focuses on preference elicitation, framing effects, choice over time and decision-making under uncertainty.

thinking fast and slow daniel KahnemanShane Frederick Market ResearchShane's collaboration with Daniel Kahneman extends well over a decade and his research contribution is prominently featured in the bestseller Thinking Fast and Slow. He will discuss the foundational theme of the book revolving around System 1 (Fast) and System 2 (Slow) thinking and how their interplay affects consumer and human behavior. More specifically, he will discuss how and when it affects decision-making in the form of salient cues and what we can do to avoid errors. 


Michael was excited to discuss better ideation at the IIeX, with a talk entitled:

"Cooking Up Innovation: Harnessing Text Mining and Semantic Networks to Generate Better Ideas."

He was on stage at 11:20AM Monday (6/15) - Track 3.

"TRC on the Road" event presented a uTRC Market Research Eventnique approach to your existing data that uncovers new insights, while enjoying the beautiful view of Manhattan skyline, drinks and hors d'oeuvres. 

The event took place on Wednesday, May 13th, 2015 at 230 FIFTH's ROOFTOP | 230 5th Ave, NY, NY, 10037

TRC Market Research, through its invaluable relationships with academia, hosted a presentation by New York Times best-selling author, Professor and Vice Dean of Columbia Business School, Mark Broadie. He is an award-winning teacher and expert in statistics and decision-making. Mark talked about uncovering new insights from existing datasets by applying his new and revolutionary statistical approaches.

How to Uncover Insights that You Didn't See Beforeeveryshotcounts

Mark was given unprecedented access to the PGA's ShotLink data which tracks every shot made in every golf tournament. Using unconventional methods from the financial world, he uncovered insights about what truly contributes to performance and how data can be used to make better decisions that lead to lower scores. A free copy of the book was given to all attendees.

You didn't have to be a golfer or a mathematician to gain from this discussion. Market researchers, marketers, analytics professionals and everyone else using internal data to draw insights and define next steps found the presentation relevant.

Check out our president's, Rich Raquet, take on the book and the presentation.


FREE TRC-sponsored Market Research event about a unique perspective on behavioral economics.

The event took place on Tuesday, October 28th, 2014 from 3-6pm at The Marquette Hotel's 50th floor | 710 Marquette Ave, Minneapolis, MN 55402

Classical Economics says "humans are rational." Behavioral Economics cries out "no, they are irrational." Evolutionary Theory chimes in, "they are both right!"

In his intriguing new book The Rational Animal, co-author Vlad Griskevicius - University of Minnesota's Professor of Marketing - discussed the notion of Evolutionary Theory and how it seems to explain otherwise inexplicable human decisions. We were happy to host him (and you) at an evening of learning, networking, drinks, and hors d'oeuvres - high above the city of Minneapolis on The Marquette Hotel's 50th floor.

Vlad's presentation was fun, easy-to-follow, and stimulated a lot of conversations about the way we view consumer decision-making.

Thursday, March 6th, 2014 at 1pm EST/10am PST. The 30-minute session offered expert advice from Rich Raquet, TRC's President and Michael Sosnowski, TRC's Executive Vice President

They provided an overview of TRC's proprietary product Message Test Express™ - a streamlined prioritization tool that helps identify winning concepts, positioning statements, and messages for less than $10K and often in 10 days or less. 

Case studies were presented with time for questions. In case you missed it, you can now watch the session below:

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