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Consumer Insights. Market Innovation.


TRC's Published Articles

We regularly contribute to leading research publications, and have provided these articles below for your review.



How to Improve Your Segmentation with Max-Diff

market segmentation video

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Deriving Value from Research: the Use of Conjoint Analysis for Product Development

deriving Value from research

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How to Determine Sample Size in Conjoint Studies


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The Brand Insulation Effect. Toyota Customers Remain Loyal in the Face of a Recall


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An Alternative Method of Reporting Customer Satisfaction Scores

reporting scores

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Survey of Analysis Methods

Part II: Segmentation Analysis

Segmentation analysis

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Getting More Out of Survey Data:
the Seinfeld and Clinton Examples

Clinton Seinfeld

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Survey of Analysis Methods

Part I: Key Driver Analysis

keyDriver Analysis

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