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    Our Influence

    Relationship with Academia

    We often tap into academia — the epicenter for innovation

    The latest developments in market research are conceived, designed, and studied at universities all over the country. It can be a challenge adapting these innovations to real-world business assignments.

    This is just one of the reasons TRC formed academic partnerships with the world’s most respected thought leaders in the fields of marketing sciences and behavioral economics.

    Through lectures, symposiums, and conferences, we openly share and explore innovations in research methodologies and applications.

    How can our academic partnerships benefit you?

    Come to an academic-practitioner conference to not only learn about the latest innovations in research, but to engage directly with academics who are moving the science of research forward.

    Reach out to our chief research officer, Rajan Sambandam, one of our research rock stars, who is often asked to share his knowledge and experience with Wharton School of Business, Columbia University, Yale University, and other prestigious classrooms around the country.

    Our Closest Academic Partners

    TRC is fortunate to partner with these and many more of academia’s most innovative and experienced thinkers:

    Josh Eliashberg – Wharton School, U. of Pennsylvania, Professor of Marketing

    Elea McDonnel Feit – Drexel University, Assistant Professor of Marketing

    Shane Frederick – Yale University, Professor of Marketing

    Raghu Iyengar – Wharton School, U. of Pennsylvania, Professor of Marketing

    Kamel Jedidi – Columbia University, Professor of Business

    Vikas Mittal – Rice University, Professor of Marketing

    Oded Netzer – Columbia University, Professor of Business

    K. Sudhir – Yale University, Professor of Private Enterprise and Marketing