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Check below to find lots of helpful information on a variety of research topics. You can also use our search function when looking for specific topics such as segmentation, new product research and feature prioritization, conjoint and choice research, pricing research and product configuration, brand research, behavioral economics or general research methodologies.


Similarities and Differences between Conjoint Analysis and Bracket™: When to Use which Method

conjoint similarities differences



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Understanding Choice in Banking: Use of Discrete Choice Conjoint Analysis

choice in banking

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Looking Back Vs. Forward: When You Should Consider Conjoint Over Key Driver Analysis

looking back

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Qualitative Data in Surveys: Lessons from the Black Swan

black swan

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Market Segmentation: One Method, Four Examples

segmentation examples

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How to Aid the Ideation Process: All-Too-Common Problem

Ideation process



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Database Scoring with Object-Based Segmentation

database scoring

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Show and Tell: Applying Behavioral Economics to Surveys

BehavioralConjoint Show

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Asymmetry in Product Features: Use of the Kano Method

Asymmetry product features Kano method

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Identifying Feature Importance: A Comparison of Methods

comparing research methods

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Behavioral Conjoint: Measuring Impact of Conscious and Subconscious Factors on Choice

behavioral conjoint

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New Product Development: Stages and Methods

iStock504887026 Launch new-Product

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Conjoint Analysis vs. Self-Explicated Method: A Comparison

Conjoint Analysis versus Self explicated Method

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New Product Research: A Dynamic Approach to Feature Prioritization

Max diff feature prioritization market research

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Conjoint Analysis Primer - Why, What and How


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Better Questions For Segmentation: Use of MAX-DIFF

better questions for segmentation

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Product Configuration: A Research Approach for the Times

michael sosnowski product configurator

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